Ambassador Cruise Line is a brand-new cruise line and is the first new British cruise line to be launched since 2010. Its purpose is to inspire and delight every guest to enjoy an authentic cruise experience effortlessly, and sustainably.
Ambassador’s staff and crew will be the friendliest, and most diverse, in the industry. Guests will make long-lasting friendships both with fellow guests and crew, creating a community at sea.
Ambassador’s extremely experienced management team includes several members who worked previously with Cruise & Maritime Voyages (CMV) led by CEO, Christian Verhounig supported by Chief Commercial Officer, Christopher Coates, CIO, Gary Hides and CFO, Simon Weeks.
Through funds managed by Njord Partners LLP, London, the company is fully equity-financed (no financial debt). The Chair of the Board of Directors is Gordon Wilson who has over 30 years of experience in the global travel industry. This includes his role as the President and CEO of Travelport until July 2019. He is a member of the Supervisory Board of BCD Holdings which owns global corporate travel management company, BCD Travel. He has been appointed to the Chair of the Board of Interactive Investor, the second largest direct-to-consumer investment platform in the UK.
Ambassador Cruise Line is based in Purfleet, Essex.
Ambassador sails for the British market from London Tilbury with a focus on premium-value. Ambassador Cruise Line’s first ship, Ambience, will sail from Tilbury in Spring 2022. After completing its inaugural season in Spring 2023, the cruise line plans to extend sailings from additional regional ports including Liverpool and Newcastle on an exUK no-fly range of voyages.
Ambassador Cruise Line is adult-focussed and age-inclusive but primarily aimed at the 50-plus market. The cruise line will run a number of multi-generation cruises over the summer holidays.
Ambassador will deliver distinguished cuisine, fascinating voyages on a classic cruise ship, great entertainment, like-minded guests and treasured destinations. The company will deliver a seamless, authentic, and enriching cruise experience.
All departing from London Tilbury, Ambassador Cruise Line’s carefully curated no-fly programme of 33 inaugural year sailings will visit a total of 88 different ports. Featured destinations will include the British Isles, the Norwegian Fjords, the Baltics and St Petersburg, Greenland, the Arctic and Iceland, plus several short break cruises. For the winter months a range of exploration style voyages will sail to the Canaries, Cuba, the Caribbean, Cape Verde and Scandinavia.
The maiden season of Ambience will operate between 6 th April 2022 and Spring 2023. Ambience’s inaugural voyage will be a short break cruise to Hamburg on Wednesday 6th April 2022.
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